Resources Library by ANA

Drinking under the influence

With the explosion of digital screen media over recent years, there is a need for these new media owners to be accountable and understand how the screens work. This paper presents research solutions to enable ambient media companies to launch their...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Liz Landy, Sarah Gale

Company: Ipsos MRBI

June 20, 2003

Specific issue reach and specific issue effects

The paper concentrates on a new method for the measurement of specific issue readership. By means of an electronic version of the Through the Book method with various issues of some twenty magazines the specific issue reach and the cumulating reach...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Authors: Arie K. den Boon, John H. Faasse

June 19, 2003

Ad page exposure velocity

The author recently analyzed the accumulation patterns of 120 different magazine schedule/target combinations in order to identify a potential hierarchy of ad exposure accumulation by both broad editorial classification and frequency of publication....

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Author: Craig T. Gugel

June 19, 2003

Why diverse U.S. cable audiences are leading the way in the postmodern age

The research objective of this paper is to examine viewing behavior and trends arising from diverse U.S. broadband television audiences and their adoption and use of programming and technologies that provide greater control, convenience, and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Author: Willis G. Smith

June 17, 2003

ADcom local market TV ratings

Since entering the local market ratings arena in 1996 there has been considerable interest in ADcom's set meter panel (with viewers modeled) as an alternative to the current people meter panels). ADcom has successfully used the large cable panel...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Bill Livek, Linda Baniel

June 17, 2003

Localizing TAM to meet industry's needs utilizing mixed methodology in the Chinese TV market

This paper attempts to discuss how we can best describe the Chinese TV audience and meet industry's needs by utilizing mixed methodology - such as the use of PeopleMeter technology and diary method.Proposed here is a way of 'localizing' the global...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Makiko Taniguchi, Matt Brosenne, Paul Wang

Company: KANTAR TNS Malaysia

June 17, 2003

Will the public ever accept a truly portable passive meter?

The value of having household members wear passive media meters, both in and out of the house, is obvious. However, success in this area has been quite limited and mostly unsuccessful. This paper describes an experiment to see if many of these...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Lee Weinblatt, Avery Gibson

June 16, 2003

The Canadian RTS study

By returning to the sample of Canadians who filled out a BBM radio diary, BBM Canada was able to bring an extensive product and customer behavior database combined with BBM's radio ratings to desktops in Canadian radio stations, agencies and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Craig Dorning, Pasquale A. Pellegrini

June 16, 2003

Measuring formats

After detailed testing, Radiocontrol has been the official measuring system for radio consumption in Switzerland since 1 January 2001. In the meantime two years have passed - time enough for the client radio stations to run their first analysis and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Manuel Daehler, Rolf Müller

June 16, 2003